Here at Complete Outdoors, we have been advocates of Páramo Directional Clothing since we first opened our doors at Bourne End in 1996.
This Autumn/ Winter season we are excited to announce that we will be launching a Páramo "Shop in Shop".
Páramo offers a fantastic alternative to conventional waterproof fabrics if you are looking for exceptional breathability and comfort in the outdoors - and we have certainly put it through its paces over the years!
Páramo was set up by the founder of Nikwax, who were the first company in the world to produce water-based waterproofing products to replace solvent-based aerosols. Disillusioned with conventional outdoor clothing, he observed the way in which mammals stay dry and comfortable - and Nikwax fabrics were born.
Páramo's waterproof garments have always been the area of most interest within their range from our customers in store. In essence, Páramo waterproof clothing "pumps" water away from your body faster than it can be pushed in, keeping the rain out without the use of a membrane. This lack of a membrane allows for superb breathability, and sets them apart from most other waterproof clothing brands on the market.
As well as the performance benefits you gain with the purchase of a Páramo garment, you will also be safe in the knowledge that you are buying a product from a company with social development and environmental protection at it's core. Páramo has a long term ethical manufacturing partnership with charitable Miquelina Foundation in Colombia, a foundation which provides employment for vulnerable women and practical help for their families. All products from Miquelina are guaranteed Fair Trade by the World Fair Trade Organisation. Over 80% of Páramo's annual production occurs at Miquelina, including all Analogy Waterproof garments.
Our Páramo Shop in Shop will offer a dedicated area in store to showcase their clothing, from waterproofs to underwear. Here our customers will be able to get expert guidance and advice from members of our shop floor team and, most importantly, try on a wide range of their garments to fully appreciate the excellent comfort and features that they provide.
As well as our extended range of Páramo stock, we will also be offering the Páramo Recycling Scheme in store. For customers who currently own a Páramo Analogy Waterproof garment and are considering replacing it, the Recycling Scheme entitles you to £50 off when you trade it in for a replacement! Your old jacket will be sent back to Páramo and found a new home or recycled into new fabric.
Whether your outdoor activity of choice is dog walking or mountaineering, we look forward to showing you through the range in store!
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